Hey there, business owners!
Are you busy building your empires? Today I’ve got some juicy nuggets that will help you work less and sell more! If upselling has been boggling you lately, let me help you clear that cloud of doubt out of your mind. In the post I’m going to help you decide if you should Upsell to your potential customers.
Before we begin, it’s important that we differentiate an upsell from a cross-sell. A cross-sell is a sales technique wherein you induce the customer to purchase an item that compliments what they bought from your store. For example, if your customer bought a camera, you can then offer your customer a camera strap, a camera case or a memory card. On the other hand, an upsell is a sales strategy wherein you induce your customer to purchase more expensive items, an upgrade or an add-on. For example, if your customer bought an entry-level camera, when you upsell, you offer them a mid-level or a high-level camera.
There are three ways to upsell or cross-sell:
- Using apps
- Pop-outs before checkout
- Through email
Before you start doing this, always keep your customers in mind. Do not bombard them with too many offers otherwise, they end up not buying due to being overwhelmed with distractions. Make it convenient for your customers to shop and guaranteed, they will keep coming back.
If you want to know more about upselling and cross-selling, watch this video below: